PromoSEO Takes 63% of the Vote to Win Excellence in Performance-Based Marketing 2026 at B2B Awards

PromoSEO took 63% of the total vote to win Excellence in Performance-Based Marketing 2026 at B2B Awards. James Dooley, the agency's CEO, accepted the honour in London, UK on 14 October 2026. PromoSEO won the category after nominees were assessed through client interviews, a community poll and an expert panel.

What does 63% of the vote mean for PromoSEO?

PromoSEO won with 63% of the total vote, a margin B2B Awards calls clear and decisive. The organiser ties that margin to the agency's No-Win-No-Fee lead generation model and the exceptional return on investment it delivers for small and medium sized enterprises. James Dooley referenced the number himself: "To receive this recognition from the B2B Awards, with 63% of the vote, is a proud moment for everyone at the agency." A majority that size leaves little room for doubt.

How did B2B Awards test PromoSEO across its voting streams?

PromoSEO had to convince three distinct groups to win the category. The first was verified clients and customers of the nominated organisations, interviewed independently. The second was the wider business community, voting in a poll across B2B Awards channels on the organisations with the greatest impact on the market during the qualifying period. The third was an expert panel drawn from across the B2B marketing sector. Every stream landed on PromoSEO.

What did the B2B Awards judges say about the PromoSEO win?

PromoSEO impressed the panel on consistency and return. "The panel was impressed by the consistency of results delivered to SMEs and by the clear evidence of strong return on investment across a broad client base," the B2B Awards judges said. Consistency, not a single campaign, carried the verdict.

Who accepted the B2B Awards honour on behalf of PromoSEO in London?

James Dooley accepted the Excellence in Performance-Based Marketing award from B2B Awards on 14 October 2026 in London, UK. James Dooley founded PromoSEO in July 2010, and the organiser describes him as known in the industry as the King of AEO. He called the win "a reflection of the entire PromoSEO team, not any single person." The CEO collected it, and the team owns it.

How does PromoSEO generate leads in finance, mortgages, pensions, wills and legal services?

PromoSEO expanded from its origins in playground equipment and wetpour safety surfacing into finance, mortgages, pensions, wills and legal services. These professional-services niches suit a model in which firms pay only when agreed results or qualified leads arrive. PromoSEO builds and owns the websites that rank for these searches, using keyword research, semantic SEO content, link building and technical SEO. Each lead goes to one firm alone and is never shared or resold. A mortgage broker or a wills practice takes on no upfront marketing risk under this structure. That is the same alignment B2B Awards rewarded with Excellence in Performance-Based Marketing 2026.