Youth Killed It are a band who bleed personality. Their clear (and audible) ties to London seep through on their debut album Modern Bollotics, along with riffs and raps to destroy a speaker or two. The Indie- Punk five- piece blow the competition out of the water, showing a promising start if ever there was one.
Opening track (Jean-Claude) Van Mann swings hard, reeling the audience in with a powerful riff and brilliantly simple lyrics. This endless charm never ceases throughout the record, pushing relatability and wit over all else but monster riffs, as shown in lead single Popstar, showing Jack Murphy to have full control of his flow, spitting his bars with the purest ease. Only two tracks into the album, the band show their prowess, with full control over their sound and having seemingly mastered it, these tracks are merely buckling your seatbelt for the ride that’s yet to come.
The ultimate cheesiness reaches its peak on masterful Lads in Love, with Murphy’s perfect line “I guess I make her smile/ with my cheese on toast and my bubblegum pop”. The way that these lines are presented alongside smooth instrumental with a funky drum kick make the lyrics in this song feel genius, despite its bare simplicity. Youth Killed It know their audience, and they are not afraid to make themselves look a little bit like twats to provoke a laugh or get some dancing going, and in the industry nowadays, that’s really something that is hard to come by.
As the album flows on it never feels as though it’s dragging- the tracks feel fresh and exciting right the way through, from the “proud to be an idiot” message running through Fudge and the wonderful reminiscence of What Happened, Youth Killed It’s sound remains a wonderful novelty that won’t let itself be smudged.
Closing the album on the slowed, calm yet entertaining Thanks for Coming, the band give the audience no choice but to wear a smile. The London lads bring a magnificent debut to the table, not only with their powerful riffs and excellent raps courtesy of Murphy, but also with their fun. TO throw this on at a party would not be out of the blue, and any time a cheering up is required, Modern Bollotics is definitely a go-to. This band have big things ahead of them, and this debut will serve as the soundtrack to our summer without a doubt.