LA based musician Betty Moon may be a new name to your ears but latest album Chrome comes from a seasoned artist being her 8th studio release. As you delve a little deeper in to the history of Betty Moon, the Toronto native has an impressive resumé putting out records both under major labels such as EMI and her own Evolve Records brand. With such a revered career to date maybe Chrome holds the key to the notoriety so richly deserved.
That would be if Chrome offered something different, something exciting, something fresh. Alas, from the very top with album opener and single ‘Sound’ Chrome seems to plant both feet in the realm of mediocrity and unoriginality. Finding clear inspiration from female driven pop the likes of Christine and the Queens, Charlie XCX and Sophie Ellis-Bextor (Who?), this seems more hit the showers rather than girl power.
Driven by 80’s-esque synths and programming, there is clear style and direction throughout Chrome. Formulaic does not necessarily have to be a bad thing and there are points throughout that spark with infectious, hook filled outbursts. ‘Liar‘ provides the first real excitement of the album born out of its catchy chorus and steel drum infused melodies. Moon has a strong grasp on the pop stylings she has become known for and executes these with pinpoint accuracy.
Accuracy and authenticity are certainly the words that spring to mind at the substitution of the aforementioned lack of originality. Glistening production and to-the-point songwriting help things move along at a steady pace. Resilient listeners will find appreciation for Moon’s vocal abilities. Although simple melodies are the order of the day this just adds to the sing along potential if you feel inclined to do so.
The real issue here is that for every high there seems to be 3 or 4 low points. Songs like ‘Believer‘ and ‘Natural Disaster‘ come across as wishy washy while ‘Life Is But A Dream‘ and ‘Crazy I Am‘ slap of laziness adding to the overall lacklustre standard on display.
Every artist wants to achieve greatness, every artist reaches for the stars, but for Betty Moon there is an overwhelming fear that there will be no meteoric levels of success. Instead Chrome could remain grounded. If you’re after an out of this world pop artist then Freddie Mercury and Bruno Mars have you covered.
Betty Moon fails to raise her profile with newest effort Chrome.